Electronic payment systems are used in the Internet for transactions, which concerns the purchase of services, goods. The advantage in confidentiality, convenience, speed of payment transactions is highly appreciated. Internet-store, offering several payment methods for payment, is popular among customers of all age categories. It is often possible to meet a great variety of payment methods in online casinos https://onlinecasinozonder.com/vergunning/, as requests from customers come very diverse, and it is necessary to please everyone. Also take into account the peculiarities of the geographical location of customers, if the store delivers goods to neighboring countries – as part of the delivery
Different audience
Different audience – customers – leads to the fact that it is convenient for some users to pay with bank cards or verified accounts in electronic payment systems. An online store that offers card payments in seconds will be more popular. This will affect reviews, the overall rating of the platform on the web.
Cards and payment systems are characterized by such features of application:
Electronic systems Skrill, Neteller. Payment services are convenient by the fact that the client only needs to register on the service, replenish the account, make a transaction. Also requires identity verification.
Visa and MasterCard. The buyer specifies the details of the card, including expiration date and CVV-code. To confirm the transaction the buyer enters the code in a separate window, which is sent by phone number or in the banking application.
With the addition of different payment methods, the flow of customers increases. Some services are working on implementing a transaction using cryptocurrencies. The advantages of the method are simple and fast with maximum data security.
The convenience of the transaction
There are marketplaces online with access to a selection of payment methods. Secure transaction services are added, allowing the buyer’s funds to be frozen in the marketplace’s account, and after a successful transaction, the money goes to the seller. This is an example of a quality approach to payment for goods and services.
Customers of the online store are comfortable with a quick transaction. The buyer is interested in visiting the store, adding goods, and making payment in a few clicks. It’s worth pointing out the disadvantages of the payment system in the majority of stores on the market:
-Limited payment methods. A store may offer to pay for an item using a card from a certain issuer or an individual bank.
-Network errors. Even ranked online stores allow various software bugs. This leads to the fact that when trying to pay for an item the confirmation page does not load, and using a VPN does not solve the problem. In some cases the payment does not go through, but it withdraws funds from the payment card.
-Device and operating system. Stores may ignore the development of the mobile version of the site, so paying for an order from a smartphone or tablet won’t work.
If the payment is unsuccessful, the client will presumably refuse to cooperate with the store, choosing a different site.
Global availability
Marketplace rankings focus on serving customers from different countries in the same geographic area. Chinese marketplaces accept payments both from customers in Europe, Asia and the US.
Potential customers may be inconvenienced when there is a problem in the form of a transaction. It may be necessary to use exchangers to convert funds or buy cryptocurrency. In this case the customer will refuse to buy the product, even if the delivery of the order from abroad does not take more than one week.
Protection from fraud
Diversity of payment instruments is a conditional guarantee of transaction security. Fraudulent platforms often add one way to pay for the order – cryptocurrencies are used.
When visiting an online store a potential customer is interested in the availability of various payment methods. Most often the emblems of supported instruments are published at the bottom of the initial page of the store’s website.
The issue of data privacy as well as information encryption is important. The buyer should make sure that the entered bank card details do not get to third parties.
Conclusion
The variability of payment methods is an advantage of the online store. The issue of confidentiality of information, convenience and speed of the transaction is highly appreciated. It is important to add support for the mobile version of the site – payment from a smartphone or tablet.